You are currently browsing the monthly archive for May 2010.
Dear Whiteflash Sales Team,
I just wanted to drop you a note to say thank you and the Whiteflash team for your help with Sara’s 2.5 tcw diamond stud earrings. The earrings are simply amazing. The three prong martini settings are exactly what I wanted and she is just thrilled. The A Cut Above diamonds sparkle from a mile away and she cant go anywhere without getting compliments.
I cant believe its been over 3 years since I bought my Saras engagement ring from you. The whole ring buying experience was so difficult and frustrating for me before I found you and Whiteflash via Pricescope.com. I recall going to so many “high end’ stores and not finding settings that i liked or stones of the quality and size that I wanted on hand. They made what should have be a straightforward process difficult and painful. You on the otherhand made it so easy and the deep selection of only top quality diamonds Whiteflash offered made me realize quickly that I wanted to go with you for that important purchase.
When the time came to get Sara the diamond studs I knew you were just a call away and yet again you did not disappoint. You and Whiteflash have become my one stop shop for everything diamond related and i would not have it any other way.
Thanks again for everything.
Dear Whiteflash Sales Team,
The 3 Prong Martini Diamond Earrings are great! Sorry I did not circle back earlier. They are fantastic and she was really thrilled. The setting is amazing and Whiteflash A Cut Above® Diamonds sparkle from a mile away.
Thanks yet again for all your help. You have really made purchasing something that should be stressful into something that is really easy and comfortable.
Best,
Haroon
Whiteflash.com celebrated the launch of Recycled Tyke and Mother’s Day 2010 by giving away $300 in jewelry to one lucky winner!
Whiteflash.com has an amazing selection of some of the most beautiful and affordable jewelry on the market. In fact, each of the images above shows a Whiteflash piece that costs $300 or less! Our lucky giveaway winner will choose from classic diamond studs, beautiful pearl and diamond earrings, one of several beautiful diamond pendants, or put the $300 gift card towards a bigger indulgence, like an anniversary ring or an armful of stylish diamond bangles. Russel our winner decided to get his wife a pair of White Gold Scattered Diamond Hoops with his prize and here is what he had to say….
Dear Whiteflash Sales Team,
I just wanted to take a quick moment to thank you once again for the Scattered Diamond Hoop Earrings you provided for the Mother’s Day giveaway. My wife looks wonderful in them, and has spent the last few days showing them off. They are beautiful and obviously very well made. She is now studying the catalog you sent intently. I think she’s picking out her Christmas gift now.
Again our thanks– you made our month.
Russell and Donna
Congratulations Russell and Donna on your amazing new pair of diamond hoops!
About Us:
Whiteflash is the first company in the U.S. to specialize in the coveted Hearts & Arrows diamond and bring the sheer beauty of “super ideal cut” to the Internet. Debi Wexler, a computer entrepreneur founded Whiteflash in 2000 bringing an expansive selection of loose diamonds to the Internet, including an exclusive brand of Hearts & Arrows. Whiteflash A Cut Above® is unmatched in its brilliance, fire and sparkle and remains the only Hearts & Arrows diamond sold online with advertised standards and a “true patterning” guarantee. In addition, Whiteflash offers original 11 years of hands on experience and technical resources handcrafting platinum and gold settings, diamond engagement rings and wedding bands, custom designed engagement rings and diamond jewelry.
Dear Whiteflash Sales Team,
Here’s a picture you might enjoy seeing. A certain beautiful ring gets to be the meat in an Eightstar sandwich. The other 2 won’t be worn that way since they’re intended to be reset, but I couldn’t resist the picture.
My diamond ring looks soooooo nice, I love it. The jeweler trimmed back the overhang nicely and the stone is so awesome. I know I could have gone a lot lower in color and it looked just as good, but what can I say? I wanted a D and I could…..
Thank you!
Dear Whiteflash Sales Team,
My diamond ring is total perfection, and I could NOT be more thrilled with it! I have received about a million compliments, from friends and strangers alike, and I can not stop staring at my left hand! The Whiteflash A Cut Above Diamonds® are spectacular and so incredibly sparkly, and the setting is just amazing. Every part of the re-design came together to make this perfect setting, and I so thank all of you and WF for sticking with me and re-making this ring. I love love love it, and have been telling everybody about Whiteflash!
Thank you so much for helping me through this entire process, your optimism and good cheer have been a big part of why I am so happy that I went with Whiteflash. And thank you for checking in, I hope all is well with you! I am definitely going to continue to tell everyone I know about WF and how happy I am that I chose you to make my ring.
Best,
Meghan
Dear Whiteflash Sales Team,
I cannot thank everyone enough for their help on making my spessatite diamond custom setting. The setting is every bit as elegant, delicate and fluid as I’d originally envisioned, not to mention, the usual impeccable workmanship and super sparkly Whiteflash A Cut Above Diamonds®. I love this ring as much as the Mahenge setting you did for me earlier. Thank you again to the WF team!
In the beginning, I was a bit apprehensive about purchasing a diamond ring over the internet. I had shopped in several of the local premier jewelry stores in my city, and found one thing in common: Overpriced diamonds with a direct, out-right refusal to “compete with the internet distributors like Blue Nile”, etc, and a warning that its always worth the extra price to be able to shop and view the diamond in person.
I didn’t buy it. I had looked at a 1ct hearts on fire solitaire that was priced at $13,000. And it was I or J in color, and SI1 or SI2 in clarity. Are you kidding me? ”Well, there is no other diamond that disperses as much light and carries as much fire as the HOF diamond, mainly because it is cut under 10X magnification”. Oh horse****! That is the lamest specification I have ever heard in my life. Its subjective, not a measurement verification. Who cares if its cut under 10X magnification…I’m more concerned about the actual grading quantification of the cut. An ideal cut is great, but we all know that the “super-ideals” exist. Its like the best marketing strategy I’ve ever seen, aside from these stupid “silly bands” the kids are trading this month. Take a diamond graded low in color and clarity, then put a super-ideal cut on it, make it disperse more light with brilliance, and mark it up to diamonds that have better color and clarity. What a concept!!!
The jeweler in my local shop told me, “Any ideal cut diamond is a great diamond. Like a mercedes. But who wants to drive a mercedes when you can drive a bentley. Thats what the HOF diamond is like…the bentley”.
“Come on dude. Look at me. Do you think I care about mercedes or bentleys or anything of that nature? I’m here to get the best diamond I can afford with the money I have for my lady, and I will consider all options, both here local in the jewelry stores or the internet” I’ve never been someone to pay for a name. Sure, women buy all the prada shoes and stuff but men, especially men like me, keep it simple. Functionality first. Again, I want the best stone for my money, I don’t care what name is attached to it.
“Well, be careful then. We cannot compete with the internet prices but be forewarned you don’t always get what you think you’re getting”.
So right off the bat I knew he was pulling the sales fear tactic, because the main internet sites I had been to at that point (Blue Nile, Novoris, etc) inscribed the serial numbers and grading report numbers on the stone girdle, and both sites provided 1) the grading report and 2) extra analysis to allow the consumer to study the reports and buy in confidence. Immediately I lost interest in that point forward in the local stores.
So I searched months high and low on the online sites, still before I became aware of Whiteflash. The thing that bothered me, although BN and the other sites included brilliance metering photographs and all other sorts of nifty ways to assess light dispersion, cut and symmetry, it just seemed to be categorized what you get in stock and pay no attention to actually specifying specific cut and symmetry requirements. Nothing on the internet website was compelling enough for me to know what I’m buying in confidence. I spent about 6-8 months taking notes, listing diamonds off websites, comparing them, etc. Just was never really “WOWED” by any distributor yet.
At that point, I decided to look a little more into hearts and arrows (or whatever the legally correct nomenclature is that doesn’t violate trademark laws of the “bentley of diamonds”). I found some site that went into great detail the history of the super ideal cut “hearts and arrows” and eventually it led to Whiteflash A Cut Above being a very competitive supplier of a hearts and arrows super-ideal cut who also invoked their own specifications and requirements for cut and symmetry, even to the level of acceptable shape of “hearts”. Immediately I began reviewing their website, and I couldn’t believe how complete their diamond grading/analysis was for each diamond in their inventory. Their 40X magified photo, the IDEAL SCOPE and ASET photos were very convincing in the quality of the clarity and cut, but even more interesting to me at that point is the HEARTS photo, since they were the only online source I had seen to provide all of these types of online documentation. I cannot stress how invaluable this information was for allowing me to downselect to the right diamond. It was all I needed to know for certain what kind of diamond I was purchasing. Immediately I threw away months of work of notes and personal ratings of diamonds on the other sites, and within a couple of days I found three Whiteflash ACA diamonds that were so incredible I was having difficulty in deciding which to pick.

So I called Whiteflash, and was directed to a bright, energetic sales representative. She was perhaps the best sales representative I’ve ever dealt with. Ever. Extremely helpful with no pressure at all. Let me clarify something right now: I’m not typically a picky shopper, in fact, I’m usually pretty decisive and efficient. But in this case, I was purchasing a diamond for engagement to the woman I love, and for some reason I must have developed online shopping OCD. I was a lunatic, nit-picking every single thing and asking questions about everything. Seriously, I know I was a major pain in the ***. But she was incredible. You can tell how much she enjoys her job, empathetically helping people find exactly what they want. She followed up with me in a couple of days, and helped me by providing all the necessary information I needed to downselect.
I sent her a list of 5 diamonds, and the 1st and 3rd were two of the ones that she had picked using the criteria I gave her. Actually, my 3rd pick was her 1st, and she explained why she chose that diamond. Sure enough, she was RIGHT. I was getting a much better deal by purchasing the one she recommended. I credit much of my success in finding the right diamond, and ultimately the smoothness in planning the proposal, etc, to Whiteflash Inc. Great people make a great company, and if their sales team is a reflection of everyone else in the Whiteflash staff, I cannot imagine a better company of people in any industry. Period.So, to summarize, I could have bought a 1ct J/SI2 HOF diamond solitaire on a platinum band for $12-13k. Or I could have bought a 1ct G/VS2 premium cut Blue nile on their halo platinum model for $8k.

Instead I bought a 1.25ct J/VS1 on Whiteflash’s “Amphora” Halo platinum (0.7ct of smaller stones G/VS1) for under $8500, and FELT CONFIDENT about it as soon as I wired the money!!!
Upon receiving the stone, Whiteflash followed up with me and was very interested in my first impression when receiving the ring. All I can say is WOW….and be sure you wear shades when opening it in direct sunlight. I was outside the Fed ex location in Florida when I opened it and nearly burned my retina! Seriously, it was incredible, the cab of my truck looked like someone turned on a disco ball when the stone was in direct sunlight. She absolutely loves the ring, and so does all of her family and friends. Everyone is complimenting how beautiful the ring is.
I have nothing but a 5-star review for Whiteflash Inc., especially considering and the dependable, courteous service I received from Whiteflash. Thank you Whiteflash!
Steve G.
Dear Whiteflash.com,
You guys are beyond the greatest! I was so excited when I won the Whiteflash and BrokeAssBride contest and didn’t know what to expect. Boy was I in for a surprise! The customer service from start to finish was absolutely AMAZING! I felt as if I bought some grand million dollar bangle from you guys from all the kindness and service that I’ve received.
I was honestly expecting the congratulations email followed by an email on when to expect the delivery. The whole process was so easy on my part because you guys went out of your way to make it so. My Multicolored Shared Prong Diamond Bangle is more beautiful than I imagined! The craftsmanship and quality… fabulous! Even the glamour shots still didn’t do this beauty justice! Thank you so much for making my first experience with Whiteflash so amazing. I’m pretty sure this won’t be my first and only piece from you guys… haha. THANK YOU!!!!!!
With Much Love,
Andria C.
Why buy something when you can win it from Whiteflash.com and Stylit.Tv for free? Well that is what one lucky winner did! This lucky winner won a $1700 diamond pendant set with a .533 carat Whiteflash A Cut Above® Diamond
Here is what our Winner has to say!
Dear Whiteflash.com,
I haven’t had a chance to totally absorb it yet, but this morning FedEx delivered the gorgeous diamond pendant I won from your sweepstakes with @Stylit.tv… It’s really astonishing how it pulls light towards itself.
The four corners diamond pendant & presentation are outstanding! It’s amazing how utterly brilliant & light-gathering this A Cut Above diamond is- totally lovely. Really unbelievable, how it winks.
I may have it reset into an engagement ring! Of course, at Whiteflash!
Thanks again for all your help!
Holly
Like family, a diamond is forever, and online boutique Whiteflash.com offers a specialized round brilliant that’s perfect for every day wear. “Hearts & Arrows” diamonds are cut so precisely that facet reflections overlap; creating distinct heart and arrow patterns when seen through a special viewer. Whiteflash’s signature line is “A Cut Above;” an elite brand of conflict-free diamonds that has been called the worlds most visually balanced.
Like what you see? Say tuned for more giveaways and prizes here on the Whiteflash Blog!
About Whiteflash:
Whiteflash.com is the first company in the U.S. to offer an exclusive brand of Hearts & Arrows diamond and bring the sheer beauty of “super ideal cut” to the Internet. Whiteflash A Cut Above® Diamonds are unmatched in their brilliance, fire and sparkle and remains the only Hearts & Arrows diamond sold online with advertised standards and a “true patterning” guarantee. Hailed as “Lord of the Rings On Line” by Kiplinger’s Magazine, Whiteflash also offers original, handcrafted platinum and gold settings, diamond engagement rings and wedding bands, custom designs and specialty jewelry. For more information, log on to www.Whiteflash.com or call 877.612.6770.
Dear Whiteflash Sales Team,
Joe


































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