Going Hoop-la for Hoops

 

Dear Whiteflash.com Sales Team,

 

I picked up my Scattered Diamond Hoop Earrings yesterday and I couldn’t be more pleased! They are exactly what I wanted and I know they will be worn a lot! Thanks to you and everyone at WF for getting them to me so quickly. They are just gorgeous!
Kind regards,
 
Sylvia

 

Excellent Engagement Ring Buying Experience!

 

Dear Whiteflash.com Sales Team,

First, buying something so expensive that relies on appearance, on-line, with only a picture goes against logic. However, after taking time to educate myself to the loose diamond world and ask some questions to Liza at Whiteflash, I was able to purchase an absolutely beautiful diamond ring for my wife. I has initially decided on carat weight but ended up downsizing a bit to obtain an ideal cut that scored zero’s in light performance etc. This was a good move because the diamond lights up like a fireball and thus, gives the appearance of being larger (back to square one with better quality!).

The Process: After talking with Liza, I received a confirmation email with the invoice attached for my approval. It was correct and I sent it back. A few hours later I received another email from Vera giving me instructions as to how to wire the money and complete the transaction. I also noticed that the status of my diamond went from “available” to “reserved”. (Good sign). I went to the bank, wired the money late that afternoon. By lunch the next day, Vera had emailed me that the money had been received and that the ring was going into production. Further, the web page for my diamond changed to “sold” – more good signs. A few days later I get another email with pictures of my completed solitaire engagement ring and another email detailing Fed-Ex shipping which made the trip from Texas to Georgia in about 16 hours. The box was triple-packed and contained all the information promised, including an unbelievable ring.

In summary, Liza, Vera and the rest of Whiteflash made this experience flawless. I cannot imagine going back to an upscale jeweler because of the perceived higher quality diamonds and personalized attention. This is not necessarily the case because the diamonds have serial numbers engraved on the girdles and as Liza pointed out, you can go to the AGS website and plug in the serial number and verify the diamonds report. So, it’s about the diamond, not the store. As far as personalized attention, I had better access to Liza via email than I would trying to catch a salesperson at a local jeweler. Two final points. First, my wife’s ring size is a 3.5 which is difficult to fit. Not for Whiteflash, it fit perfectly. Second, I saved by my estimation approximately $2,200 by dealing with Whiteflash over comparable rings at premium jewelers. I highly recommend these guys and appreciate their well orchestrated process and delivery of the ring.
Thank you!

Jeff H.

Whiteflash “Exceptional Support to Customers”

 

Dear Whiteflash.com Sales Team,

Let me share the account of what I did because I was so pleased with the result of the loose diamond Whiteflash.com mounted for me. I am a college professor and teach business classes at a state university. I used your company as an example of how to use the Internet to increase business and provide exceptional support to their customers. I took them to your web-site and let them see all the features you provide to customers. I then let them see the picture of the diamond ring you mounted the diamond in. It was a very impressive lecture using your company as the example. Keep up the good work

Sincerely,

Ron

  

Diamond Men’s Wedding Rings

Cross-posted from Whiteflash News:  Diamonds Are A Guy’s Best Friend: Diamond Wedding Rings for Men

When British comedian and actor Russell Brand comes back from his weeklong wedding celebration in India with his new bride Katy Perry, sharp eyes noticed a new piece of bling in Brand’s usual outrageous ensemble. Shying away from the simple, typical wedding rings as much as he shies away from buttoning his shirt, Brand chose a glittery pavé-set round wedding ring in yellow gold and yellow diamonds. The ring, which Perry also wears, has the traditional shape of a men’s wedding ring and the over-the-top glitziness for which both are famous.

Most men will probably not want to choose a wedding ring like Brand’s anymore than they would want his haircut or skintight clothes. But you can incorporate diamonds into your wedding band without looking like a certain famous British bad boy. Diamonds aren’t just a girl’s best friend anymore; more and more guys are choosing diamond-embellished looks for wedding rings, cufflinks and watches. The diamond stud earring, once the trademark of a non-conformist rebel, is now sported by businessmen.

A men’s diamond wedding ring has all the same significance as a woman’s: beauty, timelessness, and exclusivity. A few simple guidelines will help you choose a men’s diamond wedding ring that has the elegance of diamonds and still looks masculine.

Choose your setting wisely

Bead and prong settings are simply more sparkly, and therefore more feminine-looking. Unless you’re Russell Brand, you probably want to stay away from a diamond-encrusted pavé look. Opt for channel and bar settings that hold the diamonds in place with a more streamlined look.

Use diamonds and gems sparingly

A few well-placed stones can have more impact than a wedding ring fully encrusted in diamonds. A single stone can be difficult to pull off, but a thoughtful cut and setting can help it work seamlessly with the rest of the ring. Check out this ring, set with a single emerald-cut stone.

Consider the finish

The traditional high-polish finish can add too much shine to a wedding ring that already sparkles with diamonds. Consider a more subtle finish like a wirebrush or matte look. This adds masculine toughness to the subtle brilliance of the diamonds.

Have some fun

A wedding ring is a reminder of a serious occasion, perhaps the most important in your life, but that doesn’t mean it can’t be a reflection of your personality. You can find settings and design elements that are as quirky and individual as you are, without looking like a certain British comedian married to a pop singer. The champagne setting is a fun, unusual diamond setting that adds a bit of flair to an otherwise traditional men’s wedding ring

Consider metals and design elements

There are lots of metals and details that are traditionally reserved for men’s wedding rings, like black titanium and palladium. A few of these design elements can be combines with the sparkle of a diamond for a men’s wedding ring that combines elegance with beauty. Consider something interesting and unusual without going over the top, combining the best of both worlds.

Whiteflash.com = Best Place in Houston for Engagement Rings!

Sleek Line Solitaire Engagement Ring

 

Dear Whtieflash.com Sales Team, 

I can’t say that I’ve ever had a more positive experience with a company than purchasing an engagement ring for my now-fiancé from WF. I had done a lot of research on diamonds and reputable jewelers, and ended up going with WF based on all the positive experiences I read and heard about from friends and family. I’m SO happy I did. The representative I worked with was as knowledgeable as she was patient. She was head and shoulders above reps I spoke with at other jewelers. We worked together for weeks before we finally found the perfect setting/stone combination. Her suggestions and advice were invaluable in guiding me toward the best ring I could possibly get. The final product is absolutely stunning and the only person more pleased with the ring than me is my fiancé. Not only were their engagement rings and diamonds fantastic, but so was everyone I worked with at WF. Everyone seemed to truly care about making sure I had a great experience. Additionally, WF’s purchasing process is absolutely seamless and I found their prices were EXTREMELY competitive. Thank you for making such a daunting process of buying a diamond engagement ring so simple.

 

Jace M.

Sleek Line Solitaire Engagement Ring

Your Are My Sunshine: Purchasing Yellow Loose Diamonds

Cross-posted from Whiteflash News: Your Are My Sunshine: Purchasing Yellow Loose Diamonds

Impressive yellow diamonds are not, of course, plainly white diamonds that fall low on the D-Z color scale. A canary yellow impressive diamond is an fully separate kind of round diamond—and is priced and ranked accordingly. Because they are pretty common compared to other fancy diamond colors, yellow diamonds can be comparatively reasonable, but they still give an rare twist on the classic colorless round diamond.

Celebrities from Rebecca Romijn to supermodel Heidi Klum have shown off their fancy yellow diamond engagement rings, and demand is rising for custom jewelry featuring the sunny beauty of these stones.

Just like colorless round diamonds, yellow diamonds are ranked based on the intensity and saturation of their yellow color—from Light Yellow all the way to Vivid Yellow. Of course, the deeper the tone is, the more expensive and desirable the diamond will be, although Light Yellow round diamonds can make beautiful engagement rings and other kinds of jewelry.

Additionally, Light Yellow diamonds are not significantly more expensive than comparable colorless stones, making them a great choice for someone who wants colorful impact without the price tag of a pink or blue diamond. However, for a Vivid Yellow round diamond with a beautifully saturated canary-yellow tone, expect to pay as much as you would for a D color round diamond.

Saturation is not the only factor to take into consideration when choosing a fancy yellow round diamond. In addition to pure yellow stones, you can find hues with hints of brown, green and orange. The choice between these hues is a purely personal one, but make sure you know exactly what you’re getting before you have the ring set!

One great way to amp up the color of a fancy yellow round diamond is to have it set in bright yellow gold. Heidi Klum wears her spectacular canary yellow 10-carat diamond in a gorgeous yellow gold setting; the overall effect is as beautiful as the supermodel herself. A yellow gold setting brings out the color of a light yellow stone and creates a unified look with a deeper tone. A yellow gold basket can even add depth to a yellow round diamond set in a white gold or platinum setting.

For those looking for the richness and beauty of a yellow round diamond at a more affordable price point, yellow sapphires can be a great alternative. Yellow sapphire rings are a beautiful gift for anytime, not only for a proposal!

Yellow round diamonds can also make beautiful accent stones in more elaborate rings, as well as the focal point in other kinds of diamond jewelry.

A Great Diamond Experience with Whiteflash.com

 

Dear Whiteflash.com Sales Team,

I just received a beautiful 1 carat, F, VS2 loose diamond from Whiteflash, that has as much fire in it as any comparable Hearts on Fire diamond that I looked at for half the price. Since this was my first online shopping experience for a fairly major purchase, I was a bit wary. However, after talking with their gemologist, Bob Hoskins, and the rest of the Whiteflash team, my comfort level grew as did my faith in the diamonds they sell and their customer satisfaction 30 day return policy. Not only was the diamond exactly as represented, the entire process, including FedEx shipping and tracking was just as they told me. I did a lot of research before I found Whiteflash, and then did a great deal of research to ensure that this was the right place to purchase a diamond. I am very happy to say that it was the right place to purchase a high quality hearts and arrows diamond.

Sincerely,

Joe

Your Diamond Search Ends Here!

Dear Whiteflash.com Sales Team,

Living in the heart of Manhattan means I am walking distance from New York’s famed Diamond District and the flagship stores of Tiffany, Cartier and the rest. Over the course of several months I visited every single one of them to gaze at and consider countless baguette engagement ring, and learn from dozens of jewelry consultants and salesmen. I compared all of this “field” research to what I was finding online and advice from trusted friends who have been through the process. At the end of my journey, the only place I felt comfortable buying a diamond was at Whiteflash. Whiteflash.comwas extremely helpful, knowledgeable and patient with me. I knew what I wanted, which is a large part of the battle, and they helped me get it. They even provided me with an artist’s rendering/photo-shop image of a custom engagement ring setting. I was curious about, before I had even purchased the center stone. I loved receiving the high-resolution photos of the diamond I selected before it was shipped, and Bob, Whiteflash’s experienced gemologist, talked me through what I should look for in those images. When I finally did put my order through, the shipping process was seamless and it arrived discreetly packaged. I was still nervous when I opened the package, but when I finally saw that stone, all my fears evaporated and I was completely blown away. It is immensely more brilliant in person than in the photos and most importantly, my fiancée could not be happier. We both cannot stop looking at it! If you are reading this and are at the beginning, middle or even end of your engagement ring journey, save yourself some time and stress and just go straight to Whiteflash.

Sincerely,

Justin

 

How to Choose Three Stone Ring

Cross-posted from Whiteflash News: Choosing Diamonds for a Three-Stone Ring is As Easy As Counting to Three

Three-stone diamond rings are becoming an ever-more popular way for brides to proudly wear their heart on their fingers. The three stones on a traditional three-stone diamond ring are said to represent the past, the present and the future, making it a perfect choice for the couple who wants to celebrate their shared history, treasure the present moment, and look forward to a wonderful future together.

But if you’re choosing a three-stone diamond ring, you’ve probably noticed that while some three-stone settings come with the side stones already in place, others are labeled “setting-only” and encourage you to choose your own stones. What is the difference between these two kinds of three-stone diamond settings and how do you choose the setting and diamonds that are best for you?

In most cases, three-stone diamond rings with unusually shaped side stones will be sold with those stones already set in place in the band. These stones are often not sold loose, and are not often used as center stones.

For example, this glamorous Art Deco style three-stone diamond ring features two baguette diamonds as accent stones. They are bar-set into the ring before it is purchased, while the head of the ring, a classic Tiffany-style setting, remains empty until the buyer selects the stone he or she loves for the center.

However, some three-stone diamond rings are created in a “setting-only” style, allowing the buyer to choose three gorgeous diamonds according to his or her taste and budget. This option is often used for three-stone diamond settings that are created for three round or princess-cut stones, often of similar sizes. That way, the buyer can opt for three perfect A Cut Above stones for a truly stunning ring, or choose one spectacular ACA stone for a center stone and two beautiful Expert Selection accent stones.

If you opt for a setting-only three-stone diamond ring, it can seem challenging to find three stones that complement each other perfectly. Of course, you will probably want to devote a significant portion of your budget to the center stone, which will be the focal point of your ring. Follow all the regular guidelines for choosing a diamond when you choose the center stone, keeping in mind that you will also choose two accent stones!

Then, based on your budget, determine whether you want to match the cut and clarity levels of the center stone in your accent stones. Of course, a trio of ACA stones will look fabulous, but if you opt for Expert Selection accents, your three-stone diamond ring will still look superb. It is important that the color grades of the three stones match, as a stone that will not look visibly yellow on its own can betray hints of color when placed alongside a more colorless stone. Try to choose a stone that is not more than one color grade beneath that of your center stone.

Classic Three-stone diamond ring

And of course, carat weight will be influenced by the style of three-stone diamond ring you are looking for. You may want side stones that are nearly the size of your center stone, in which case you should look for a similar carat weight and proportions. If you want the look of smaller accent stones, choose a lower carat weight, and make sure to keep the two side stones as similar to each other as possible!

Of course, a decision like this does not have to be made on your own. A trained diamond expert is always standing by at Whiteflash.com, available to look over your choices with you by phone, email, or instant messaging. Happy Diamond Hunting!