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More big diamonds and big prices were seen at the Christie’s Geneva auction on November 18. A 62.30-carat, D flawless diamond sold for $8.051 million amid a sale which sold 82 percent by lot and 93 percent by value. Aleks Paul of Essex Global Trading in New York paid $130,000 per carat for the 62.3-carat, Type IIa flawless diamond. Paul was on a buying spree, he also submitted the top bids for two natural color diamonds, bidding $2.68 million for a diamond ring by Wolfers that paired a 3.30-carat, rectangular-cut, fancy intense blue diamond with a 3.90-carat E, VS2 diamond estimated at $580,000 to $740,000. He also spent nearly another $2.68 million on a fancy vivid, fancy intense and fancy blue diamond clasp, circa 1950, which had been estimated at $500,000 to $650,000. He has a history of buying or trying to buy important stones. Last year he was the underbidder against Laurence Graff for the Wittelsbach diamond.In the same sale a 65.20-carat fancy intense yellow, cushion-shaped diamond pendant sold for nearly $1.04 million and a 4.42-carat fancy intense, square-cut green diamond ring sold for $783,000. The largest recorded fancy grayish-yellowish-green “chameleon” diamond in the world, cut into a 19.13 carat briolette and mounted as a pendant, sold for $987,000, setting a new world record price for a chameleon diamond.
The world’s most expensive cocktail shake has been dubbed the “Boston Shaker”.
The shaker itself is silver, 18 karat gold, and is encrusted with 480 brilliant-cut diamonds weighing 19.05 carats. The price tag on this one-of-a-kind blinged-up barware is approximately $52,164.00.
Every year, the Victoria’s Secret Fashion Show is more blinged out than the last. This year, at the Lexington Avenue Armory in New York City, we saw an array of outfits that were by equal turns beautiful and baffling. We love how Victoria’s Secret always manages to dress the Angels in elaborate designs that sit just next to their bodies — giant wings and capes!
Pictured here is the most expensive item of the evening, the diamond-clad three million dollar bra, being caressed by Marisa Miller, who had the privilege of wearing it.

The Miss California USA pageant is eager to put the Carrie Prejean story behind it and has unveiled the crown that will sit atop the new Miss California USA’s head. INTA Gems & Diamonds, the official jeweler of Miss California USA, has designed the new crown which they say promotes unity, love and the beauty of California. The crown will be unveiled to the public at the Beauty of California dinner at the Rivera Resort in Palm Springs on November 21 at 8 pm. The stars that line the border of the crown represent the Hollywood Walk of Fame. The curves of the crown are mean to recall the waves that flow back and forth along the California coastline. The crown is made of silver, gold and a total of 768 stones including diamonds, diamond stimulants, natural sapphire, and pearl. Peter Young, creative director of INTA Gems & Diamonds designed the crown with the idea that after the controversy over Carrie Prejean’s opinion on gay marriage at the Miss USA pageant he wanted his design to present a positive view for the next 2010 Miss California USA titleholder. The wave design also represents the different perspectives in California. He says: “I felt a strong need for people to know that although we may have different opinions from opposite sides, the one universal idea that speaks true for all of us is that love unites. Therefore, at the center of the beautifully formed sparkling wave design is a heart. I hope that speaks true to the next Miss California USA.”
The 2010 Miss California USA pageant that will be televised on Sunday, Nov 22 on the CW and on My Television television networks.
Too much Swarovski is never enough, especially during the holidays, when we all want sparkle. And during the holidays in New York City, the most popular sparkle can be found at Rockefeller Center, where each year gaggles of locals as well as tourists stop by to view the Christmas tree, which has been topped by a Swarovski star, made to mimic thousands of blingy diamonds, each year since 2004.This year’s star is 9½ feet in diameter, 1½ feet in depth, weighs a whopping 550 pounds, and comprises 25,000 crystals with 1,000,000 facets.
Rockefeller Center officially began the Tree Lighting Ceremony in 1933, when a Christmas tree was erected in front of the then-RCA Building and covered with 700 lights. This is the first year, however, that the Swarovski star will feature dynamic light movement.
A replica of the Swarovski Star will be on display in Rockefeller Center to allow visitors to get a closer view of the detailing and craftsmanship.
The 77th Rockefeller Center Tree Lighting Ceremony will be held on Wednesday, December 2, from 7-9 p.m. The ceremony will be televised live, locally on WNBC-TV from 7-8 p.m. and nationally on NBC from 8-9 p.m. Spectators can view the lighted tree each day from 5:30 a.m. – 11:30 p.m.; all day (24 hours) on Christmas Day; and from 5:30 a.m. – 9 p.m. on New Year’s Eve. The last day to view the tree is January 7, 2010.
Sources: LuxuryLaunches.com and PR Newswire
Whiteflash is proud to introduce the “Cameron” Solitaire Engagement Ring to the Whiteflash collection. This Diamond Bezel Ring shank tappers from approx. 2.5mm wide and is available in Platinum and Gold.
The simple design enhances the delicate thin bezel which slightly angles inward toward the “A Cut Above” Diamond. Make sure to put this dazzler on your short list this holiday!
Unlike other retailers who stop at conflict-free, Whiteflash seeks to address the real problem, the people suffering in Africa. “These people are among the world’s poorest. Diamonds are vital to their economic stability. We must stop the exploitation by those in charge, not boycott innocent people into further poverty.”
Though dramatically reduced in recent years, hot spots of conflict and suffering remain in Africa. Whiteflash initiated the Dreams of Africa program as a way for shoppers to be proactive. You can visit the website at www.dreamsofafrica.org.
Whiteflash and Dreams of Africa have dedicated to publish the most recent news on Conflict Diamonds for the public. Here are DreamsofAfrica.org’s top stories:
IDMA and WFDB Presidents Support Ending Diamond-funded Conflict
Zimbabwe Withdraws Security Agents From Chiadzwa
JA Calls for Quick Implementation of KP Work Plan in Zimbabwe
IDMA, WFDB Reaffirm Commitment to Conflict Diamond Prevention
Passop Protests Old Mutual’s Zimbabwean Holdings
Zimbabwe Gov’t to Relocate Thousands from Controversial Diamond Field
Subdued Rough Diamond Trade in The U.S.

Diamond Digital Watch Ring
Watches in rings have been done before, but not quite like this. This is a new approach and quite interesting. The Digit Watch is design to appeal to both men and women, and given its high level of customization. The producer takes existing mechanical watch movements from major luxury watch brands such as Rolex, Patek Philippe, Breitling, Blancpain, and others (buyer can choose), and places them inside of an 18k white gold ring with an Aquamarine jewel face, decorated with 142 diamonds.























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